R.F. (Ruud) Smeets (46)
Belcrumweg 38A
4815HB Breda
The Netherlands
T 00 31 6 83168302
E rfsmeets@gmail.com

Experience

2012 - Yield Logistics BV Zwijndrecht / Vianen
Executive Sales & Marketing Consultant

Activities
As a initial spin-off of BNS Data Logistics, Yield Logistics focuses on the fulfillment market. BNS specializes on ISP’s whereas Yield has a broader focus. Yield accommodates for ‘all sizes and specializations’ of Clients involved in E-Commerce by offering tailor-made solutions that cannot be developed by the larger fulfillment service providers operating standardized and more rigid operations.

Scope of activities
• Planning and execution of market positioning, forecasting, profit margin and Net Revenue;
• Generation of business leads, prospects and enlargement of the business network.
• Design of company structure, manpower planning and execution: all related to Client Facing activities, Business Development and Growth.
• Planning and implementation of reverse logistics projects and customer services, primarily aimed at processing large sales volumes in a short period (projects)
• Design and implementation of full-service distribution concepts in B to C projects.



2008-2011 – BF Logistics / VinenRoute
Executive Sales & Marketing Consultant

Activities
BF Logistics operates as an Value Added Logistics provider. With it’s label VinenRoute the company specializes in B to C distribution concepts concerning package shipments of wine & beverages in specifically designed packaging. Part of it’s core business is developing Supply Chain Concepts combining capabilities of mainstream distributors, reverse logistics planning and customer service.





Scope of activities
• Planning and execution of market positioning, forecasting, profit margin and Net Revenue;
• Generation of business leads, prospects and enlargement of the business network.
• Design of company structure, manpower planning and execution: all related to Client Facing activities, Business Development and Growth.
• Planning and implementation of reverse logistics projects and customer services, primarily aimed at processing large sales volumes in a short period (projects)
• Design and implementation of full-service distribution concepts in B to C projects.
• Managing and development of key accounts
• First year sales targets exceeded in the first 6 months, successful exit in 2012



1999-2008 – Westerhaeve Financiële Diensten BV
Executive Sales & Marketing Consultant

Activities
Westerhaeve operated as an independent supplier of third party mortgages, life insurances and various other financial services.

Scope of activities
• Planning and execution of market positioning, forecasting, profit margin and Net Revenue;
• Generation of business leads, prospects and enlargement of the business network.
• Design of company structure, manpower planning and execution: all related to Client Facing activities, Business Development and Growth.
• Planning and implementation of customizable concepts leading up to optimal customer satisfaction and service levels.
• Design and execution of alternative mortgage concepts in the private home sector.
• Managing and development of key accounts at financial institutions.
• Successful exit due to sale of client base in 2008 due to rapidly changing market conditions and legislation.

1996-1999 – DHL Express
Regional Sales Support Executive

Activities
DHL Express operates as a worldwide carrier & courier of package and freight shipments.

Scope of activities
• Operational stage as express courier
• Managing of inside sales staff
• Maintaining close relations with key accounts
• First line contact serving key accounts in trouble shooting




1988-1996 – Various employers in sales functions.
Account Manager

Activities
Several employers deploying activities in Outdoor & Angling

Scope of activities
• Generation of business leads, prospects and enlargement of the business network.
• Telesales
• Cold Canvassing
• Acquisition & development of new customers
• Representation at trade fairs
• Public relations towards consumers



Undergraduate Education

Primary school: Maria school Sprundel 1974-1980
Secondary education: VWO, K.S.E. Etten-Leur 1981-1986
Subjects: Fysics, Chemistry, Dutch language, English language
Biology, Economics and Geography.

Courses, Assignments, Languages

Additional courses
• Environmental Effect study at Eindhoven University
• NIMA A & B Marketing at Open University
• Investments A at Bureau D&O
• Insurance B at NIBES-VV
• Continuous Education PE Insurance at NIBES-VV
• Continuous self-education Supply Chain Management

Interim Assignments
• Credit Sales BV
• DS Factoring
• Teknovista Ltd.
• Nuvema
• Daydeal

Languages
• Dutch, native
• English, fluent
• French, good
• German, basic

Zie Curriculum Vitae