Education (Highest)

H.E.S. The Hague (H.E.A.O.)
Majors in Business Economics, Commercial Economics and Business Administration. Minors in Economics and Operations Research. Graduated in 1986. The last 3 years of the study completed in the evening.

Working experience

June 2010 – now

Marketing Director / VP Field Marketing EMEA
At SDL: Customer Experience Management solution provider.

I am responsible for lead generation across 5 regions in EMEA (UK, Nordics, Benelux, DACH, South/MEA/emerging countries) through:

• Managing a team of 5 field marketers, based in the various countries
• Working closely with additional marketing teams, incl. Product Marketing, PR & Social Marketing, Corporate Branding, Corporate Events, etc.
• Organisation of events, tradeshows, seminars, webinars, etc.
• Digital campaign management (Marketo, Salesforce.com)
• Planning & budgetting
• Briefing external agencies
• Text writing
• Profiling CRM database and applying analytics and segmentation
• Interpreting and analysing Webstatistics
• Social Media content management
• Selecting and briefing call agency for lead generation and profiling
• Selecting and briefing partners across the region for enlarging (quantity) and enhancing (quality) the prospect database
• Nurturing the prospect database (Incl. lead scoring)
• Working closely with an Inside Sales group to drive prospects to MQLs (Marketing Qualified Leads)
• Press communication
• Setting up and managing an internal video and photography team for customer case studies, video animations, product videos and event support
• Setting up a Customer Reference Program

My team’s activities resulted in significant increase of sales leads. Mailshots have an open rate of at least 25% with a high click through rate. Knowledge sessions (both live and online) are attended well and lead to increased sales activity.
CRM system is enriched with 30% contacts with email addresses within the target markets, taking local legal situations into account.


April 2007 – May 2010

Product Marketing Director
At Exact Software: Vendor of business application software for SMEs

Responsibilities included:
• Managing a team of 2-6 people
• Bringing new products to market globally
• Defining value propositions and positioning
• Determining go-to-market strategies
• Rollout of corporate product lines globally in close conjunction with regional and local sales and marketing teams
• Contact with global business analysts
• Contact with global partners and alliances
• Developing and rolling out Exact’s new corporate branding and identity, incl. updating the employees and business partners globally.


May 2005 – December 2006

Public Relations Director
At Oracle Netherlands

Responsibilities included:

• Contact with the business and technical press (daily for tier 1 media, weekly and monthly for other tier 1’s and tier 2 and 3 media)
• Creation and execution of the PR program for Oracle in The Netherlands
• Raising local press releases (customer wins, go-lives, etc.) and supporting international press releases
• Setting up interviews and public speaking opportunities for both local and corporate spokespeople
• Creating and maintaining (incl. training) a network of internal spokespeople
• Crisis management
• Preparation of materials for various events (incl. interviews, public speaking notes, etc.)
• Managing PR agencies in Netherlands


April 1997 – May 2005

Various marketing roles, ending as Marketing Director Benelux
At PeopleSoft: Business Applications vendor

a. April 1997 – September 1998: Product Strategy Manager EMEA

Responsibilities included:
• Product planning in close conjunction with development
• Product marketing
o Communicating the PeopleSoft vision externally, like press, customers, prospects, business analysts and business partners.

b. October 1998 – March 2003: Product Marketing Director EMEA

As the combination of the Product Planning and Product Marketing roles were separated, I focused on Product Marketing. Responsibilities included:
• Spokesperson in EMEA
o PeopleSoft vision and strategy
o Product strategy
o Business analysts
o Press
• Developing the product messaging
• Developing value propositions

I managed a team of 5 Product Marketers across EMEA.

c. April 2003 – April 2005: Marketing Director Benelux

Responsibilities included:
• Lead generation
• Brand recognition
• Raising general awareness
• Sales enablement
• Managing a team of 5 people across 2 countries

Accomplishments:
- Re-structured the marketing team
- Introduced a new lead generation process
- Implemented SFA system in the Benelux
- Implemented a Suspect Maintenance System
- Introduced EMEA marketing campaigns
- PR handling

I specifically focused on PR and Analyst Relations program in the Benelux, the Benelux Reference Program, as well as PeopleSoft’s corporate advertising strategy.


March 1993 – March 1997

Pre-sales manager
At Oracle EMEA: Business Applications Division

Responsibilities include:
• Help drive applications sales in EMEA
• Demonstrations in various countries
• Education of and knowledge transfer to local resources
• Developing Oracle’s global demonstration system
• Getting specific local requirements into the system


December 1988 – February 1993

Pre-sales manager
At Computer Associates Netherlands


March 1988 – November 1988

Pre-sales manager
At Thorn EMI Computer Software


September 1984 – February 1988

Various roles
At Hoogendoorn Automation Netherlands: Greenhouse automation


Training courses

• Social Media workshops en seminars
• Workshop Messaging & Positioning
• Training courses regarding financial software and web content management software
• Several sales courses
• Several PR trainings incl. BBC


Language knowledge

• Dutch: Mother tongue
• English: Fluent
• German: Good




Hobbies

• My family
• Sports in general
o Playing tennis
o Cycling
o Soccer (Supporting my children and Feyenoord)
• Music
o Playing guitar and bass guitar
o Listening to jazz and fusion music

Ik ben een doorzetter die snel mogelijkheden waarneemt en daar vervolgens naar handelt.

Meer dan 30 jaat ervaring in het verkoop- en marketing domein bij organisaties als Computer Associates, Oracle, PeopleSoft, Exact en SDL. In mijn laatste functie (VP Field Marketing EMEA bij SDL) was ik verantwoordelijke voor alle lead generatie aciviteiten van SDL in Europe, Midden Oosten en Afrika.

Sport (tennis en wielrennen)
Muziek (gitaar en basgitaar)
Mijn gezin